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Sunday, October 2, 2022

Ford’s Latest Supply-Chain Problem: a Shortage of Blue Oval Badges

Ford Motor Co. has delayed deliveries of certain vehicles because it didn’t have the blue oval badges that go on them, in another example of how supply-chain challenges have hit auto makers.

The car company has run into supply constraints with the brand-name badges and the nameplates that specify the model, according to people familiar with the matter. Both parts are affixed to the vehicle’s exterior and are important identifiers for the auto maker’s products. A company spokesman confirmed it has held some vehicle shipments because of a lack of badges.

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